It is fascinating how speed of light everything is online. Google has been the market leader for searching for a long time now, the phrase 'Google It' has become synonymous with 'look it up'. But in a matter of months, more people are searching on Twitter than Google in many searches. Why? I think the main reason is that Twitter is in real time and it takes seconds to get found on the internet rather than the days, months or weeks on Google. The playing field has been leveled. Also, if you want to get repeated exposure, you can use Twitterhawk, a tool that allows you to do an advanced search for terms and then create automated tweets. It is much cheaper and much more simple than Google's adsense. It also has the capacity for each tweet to reach many more people.
Just when I get my head around Twitter, I am preparing to catch the next wave, The Google Wave. What is it?
Google Wave is real time, mobile and social, possibly the three trendiest features in internet marketing. The Wave allows you to store personal content and then share everything with anyone. It will be a bit like a combined Facebook, Twitter, email, picture and video album and word document holder all at once. A bit mind blowing. It will make email much more dynamic than ordinary email but so far it is only available to select developers who have been specially selected by Google to test ride.
However, if you are curious, you can apply for an invitation to ride it...I have and I will let you know as soon as I catch it!
Saturday, 17 October 2009
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