More Creative Thinking...The Social Network Revolution

The possibilities are endless when we bring creativity into business and business into creativity. It is such an exciting time in history, I'm sure the future generations will look back on this time as the 'Social Network Revolution' in the same way we look back on the 60s as the Sexual Revolution. We are witnessing a whole new era of collaboration, it is indeed the Age of Aquarius.

Here we see business tycoon Richard Branson alongside Tellman Knudson. Tellman has been running barefoot across the States to raise millions for a national children's charity and has been using the media to promote his efforts.


Not a new idea, Terry Fox did it with one leg. What is new is the number of people involved in the real time multi-media interaction and sharing and therefore real time donations. No longer do we have to wait for events like Red Nose Day and Band Aid to appeal to the emotions of the sponsors. With a bit of planning and creative thinking this can be done at a grass roots level.

Competition is out. Collaboration is in and people from the same and different disciplines are forming the most unlikely alliances and demonstrating that the whole is way more than the sum of the parts. Stacking sites are replacing blogs as bloggers get together and are driven to write about what their communities are interested in rather than what they are interested in. Change.org is a great example of this. It is an organisation that aims to raise people's awareness about all kinds of human causes and then empower people to work with non-profit organisations. Twitter is driving global interaction forward at the speed of light as people with common interests are finding each other in a split second. Jung would have had a field day blogging about collective (un)consciousness!

People around the globe are uniting online in an attempt to sort out environmental and economical messes and we are all being pulled together in a kind of global wartime effort.

Now then, if you have a creative idea, you can people to help you implement it. If you have a bank of skills to offer you can hook up with ideas people if you need that too. You literally have the world at your fingertips. Go for it and don't forget to write something on Oct 15th for National Blog Day. And as ever, do get in touch if I can help!

Kay