6 Weeks to Christmas Have you Got a Campaign?

Ok, so we are on the run up to Christmas and I thought I would feature different charities and third sector organisations who are running interesting, creative and successful fundraising strategies online. It will give you some ideas and also make you think about what else you could be doing all year round.

Today's featured charity is Childline who have teamed with Ichameleon. The following text is from their website:

Last year's ChildLine appeal website, designed and built by Ichameleon, exceeded all expectations in raising over 10 times the expected fundraising target. This allowed ChildLine to answer an additional 157,000 calls from children in need. This year ChildLine has again asked Ichameleon to spearhead the Christmas fundraising campaign with a site designed to appeal to the child in everyone.

Packed with fun features, activities and stunning images, this year's site is a one-stop-shop for anyone wanting to find ways to support the charity. The site cleverly integrates with payment gateways and third party applications to make the whole process of giving and supporting easy.

Highlights include:

Order a personalised letter from Santa
Buy cards and gifts online
Choose which Reindeer heads Santa's sleigh
Track Santa from space via satellite

Ichameleon is delighted to be partnering with ChildLine again on this exciting project and we are confident that this year's site will capture supporters' imagination and deliver a fantastic return to help even more children this Christmas!


I think this is brilliant and I am going to be looking out for this one. The genius of it is that it is giving people something exciting but without it having to be manned. That's the idea, automate as much as you can.