Joint Venture Partnerships

Joint venture partnerships are becoming more and more popular and are offering both businesses and charities a bail out solution. Many main stream businesses are approaching charities to work together. It gives the charities a financial solution and a way to raise money with little effort and it gives the company a unique selling point. It also means that the charity will be endorsing the company to its members.
The consumer wins too, because he or she gets to support a charity and buy something at the same time as opposed to making a straight donation.

Businesses are jumping on this bandwagon too, and recognising that if they are seen to be supporting a charity, they will get corporate social responsibility points. A company that is advertising the fact that it is supporting a charity is advertising itself as a caring company: Subtext, buy from us we care about such and such and we are doing well enough to give to charity.

So Printing Direct offer a collection of Corporate Charity Christmas Cards. You can choose from over forty UK based domestic and international charities to support when ordering your cards. Printing Direct then have the advantage over other printing companies who don't team up with a charity, the business advertises itself and the charity wins as well. This isn't news, but what is new is how easy it is to do this online. You can have them personalised, personalised inside with your company details. The logo and description of your selected charity will also appear on the facing page inside your card.

Charities could take the initiative themselves, they could a potential joint venture partner and have cards made up and then ask their members to place an order with a company.

Combined Charities Christmas Shops 1971 - 2008 is an amazing company if you are thinking of doing this.

Combined Charities began in 1971, with 12 participating charities. It has now grown to 5 times that. The internet venture seemed a logical extension of what they were already doing and allowed them to provide the service to charities with no local volunteer effort to support a position in the shops.

But get this:

1] Charities, whether in their shops or on their web-site, get 100% of their sales.

2] No-one working for Combined Charities is paid.

Get in touch if you are looking to produce cards, check out the site knowing that charities get 100% returned to them.

How lovely to know that such people still exist.