How Article Writing Will Benefit Your Charity or Social Enterprise

Four Reasons That Your Charity Will Benefit From Article Writing


Article writing is of huge benefit to charities and social enterprises for four reasons: they help you get in front of the right people, in the right way, drives the right traffic back to your site and increases your Google rankings. Oh and they won't cost you anything!

Articles are informative pieces of writing of about 500-700 words that you can submit to article directories, other websites, blogs, other related charity publications, CVS bulletins or anywhere that you think your supporters are likely to visit. You provide informative content and you get a link back to your site. This has two benefits, it increases your Google rankings and it makes it possible for people to find you even if your site is not doing too well. Great news for third sector organisations that have not got a big budget. It would obviously make sense to write about what you know best, your charity or social enterprise and your subject area. You don't have to be a brilliant writer to get all the benfits, you just have to give information that is useful. In addition do write to appeal to people's emotions. Photographs can really help with this.

Choose a title that tells the reader what to expect. Use keywords that you think that your supporters are likely to use in their searches for you.

There is also a good chance that your articles will be picked up by online publishers and published somewhere else credited to you and linked to your site. It is possible to submit the same article to many different distributors. Of course, the more links you have, the more traffic you get and the more likely you will be to get donations. The most important thing is to make it a regular practice, keep your articles current, fresh and interesting. Soon you will be seen as a trusted expert in your field. This also supports any funding bids that you do too.

Submit articles to places you think good supporters my be lurking. For instance if your social enterprise addresses environmental issues in Zog you might want to submit something to a high society online magazine like 'Zog Life' where influential land owners might share your concerns. Be creative.

The best thing is it's Free!

So make it a habit, put it in your diary and do it! If you would like to put something on here with a link back to your site that would be great.

Happy Writing!

Kay