Match Funding? Turn it into cash

If you are working in the third sector chances are you are no stranger to writing...funding bids that is. It can be a grueling process having to describe what you are about in as many ways as there are funding pots. Talk about Groundhog Day. Not only are you likely to be expert in your field, you have to become expert filling in funding and grant applications. You will have learned to write appealing bids that make the funders want to support your organisation.

Why not use those skills to make money? You are ideally placed. Your have experience and expertise within your field in your charity or social enterprise and this makes for fantastic content that the search engines will love. This means that you can deliver really useful information directly to your clients and sponsors and people will actually be able to find you. Sponsors are more likely to give to your organisation if you give them a peek into your work. Make it personal, colourful and add images if you can.

Not only are you able to provide quality information and attract more donations, but you can also get paid for the writing itself. This means that if you are counting your bid writing time as match funding, you could get paid for publishing some of the content as well. The contents of one funding bid could create any number of informative and profitable posts.

You can get paid for writing informative and credible articles, e-zines, blogs and newsletters. You can also use that opportunity to talk about donations, gift aid and legacies. Be creative, what information do you have that your supporters are likely to look for? How and where would they search for it? What do you know that the users of your service need to know? The best bit is, it is free and easy to get started. It needn't take too much time, and if you get into the habit of it you coul build it into your financial strategy. More on how to start getting paid for writing tomorrow...until then, have a great day.

For more information about turning your latent match funding into real time money, do get in touch. We are happy to support you.